|
|
 |
| 3. |
What makes Discovery Wines different
from other wine stores? |
|
|
|
Discovery Wines is a fresh and unique concept
in wine retailing. Located at 10 Avenue A (between Houston and 2nd
Street), the store provides 3,400 square feet of stunning, gallery-like
space in which to explore wine. Discovery Wines makes navigating the
world of fine wine accessible by providing consumers with informational
wine kiosks located throughout the store and a staff of knowledgeable
professionals. In addition to a commitment to service, Discovery Wines
offers customers an unmatched selection of quality wines from around
the world, many of them hidden discoveries not found at other wine
retailers. At Discovery Wines, the aim is to offer consumers an exciting
location where one’s passion for wine can be shared, one discovery
at a time. |
|
|
|
What is the Discovery Wines mission? |
|
At Discovery Wines, the mission is to provide
consumers with the best wine-buying experience. Whether the customer
is an occasional wine drinker or an avid wine connoisseur, they can
find an excellent selection of wines at every price point and extensive
information on the products available in the store to help them make
their choice. Consumers can be confident that at Discovery Wines they
are going to make a great selection, whether they are looking for
an everyday drinking wine under $10 or a special bottle that is more
than $50, because every wine in the store has been selected with care. |
|
|
|
Why Discovery? |
|
The philosophy at Discovery Wines is for the
consumer to “discover” their passion for wine by encouraging
customers to discover their own palates, taste new grapes, and explore
lesser-known brands. The store’s wine inventory focuses on wine-growing
regions and appellations that are underrepresented |
|
|
|
How will you accomplish this? |
|
Discovery Wines is bringing wine retailing
into the 21st Century by using the most modern and cutting-edge technology.
The store is outfitted with eleven touch screen/bar code scanning
computer kiosks that allow patrons to scan a wine bottle's barcode
and get extensive information on each bottle including:
Complete
viticultural and vinification specifics on the wine
Notes from the grower and winemaker
Regional maps and vineyard photographs
Suggested food pairings
Another way customers can utilize the kiosks is to search the inventory
of wines using one or more criteria, such as wines from a certain
region, made from a specific grape or under a certain price. Once
a client selects a wine, the kiosk will direct them to the location
of that specific wine within the store. There, customers will find
both a pamphlet and a business-card size summary written on the chosen
wine. The information available at the kiosks can also be accessed
on the web at www.discoverywines.com, thus on-line customers can shop
and sort through the store's inventory of wines and enjoy the ease
of home delivery.
One of the ways patrons are encouraged to share in the Discovery Wines
experience is through in-store wine tasting and events. There are
daily tastings in the sampling room that showcase visiting winemakers
and host presentations with wine professionals. These events encourage
patrons to gain a better understanding of wine in addition to the
opportunity to taste a variety of grapes. At Discovery Wines, the
belief is that informed consumers make informed purchases which are
more likely to result in a enjoyable retail experience. |
|
|
